Strategy

SAL is a business that is guided by a strong and clear strategy to accelerate growth and add value to its customers, stakeholders, and investors. 

Building on the credibility the business has established over decades, SAL is now expanding into new markets and investing in new infrastructures and technologies to meet ever-changing customer requirements. 

SAL’s roadmap for the future recognizes the growing importance of the logistics sector in line with Vision 2030 goal of positioning the Kingdom as a global logistics hub. 

To achieve its goals, SAL has developed and implemented a comprehensive strategy focusing on four key areas: cargo handling capabilities, emerging logistics solutions, passenger ground services, and developing our fulfillment offering.